What we recommend, and how we are paid

When a check turns up a specific problem, we sometimes point at something that fixes it. This page lists every one of those suggestions in one place, with the disclosure attached.

The honest version. None of the links on this page are paid. They are simply what we would tell a friend. If that ever changes, this notice changes with it and every affected link is marked.
The server is slow to respondSuggestion — not a paid placement.

Faster hosting

If time to first byte is consistently above a second and caching has not helped, the host is usually the ceiling. Managed hosting on modern NVMe hardware typically halves TTFB on the same codebase.

Compare UK hosting →
Visitors are far from the serverSuggestion — not a paid placement.

A CDN in front

Connect and TLS time is distance. Putting a CDN in front moves the handshake close to the visitor and cuts a transatlantic request by 100–200 ms before your application does any work.

Look at CDN options →
The certificate is expiring or invalidSuggestion — not a paid placement.

Certificates that renew themselves

Free automated certificates are the right answer for most sites. If you need organisation validation, a wildcard, or a warranty, a paid certificate is the way to get it.

Sort out certificates →
Mail is failing authenticationSuggestion — not a paid placement.

Deliverability tooling

If SPF, DKIM or DMARC are failing, a transactional sending service handles the authentication for you and reports on what receivers actually did with your mail.

Fix sending →
The domain is close to expirySuggestion — not a paid placement.

Domain renewal and transfer

A lapsed domain takes a business offline completely, and recovery is expensive. Renew for several years at once and turn on the transfer lock.

Check renewal pricing →
Nobody is watching the siteSuggestion — not a paid placement.

Monitoring that pages a human

Our free monitoring emails you. If downtime costs real money you want on-call rotas, SMS and escalation — that is a paid product and worth it at that point.

Start with free monitoring →

What we will not do

We will not invent a problem to justify a recommendation. A recommendation only appears on a result page when the check actually found the fault it addresses — a certificate genuinely close to expiry, a first byte genuinely over a second, an SPF record genuinely missing.

We will not accept payment to rank one supplier above another, and there is no "sponsored top spot" on any tool. If a suggestion stops being the thing we would use ourselves, it comes off this page.

Nothing here is a review. These are starting points for a specific fault, not verdicts on companies.